Choosing a Google Ads partner is an important decision. To help you make it with confidence and clarity, we're upfront about how we work, what's included, and what you get. No hidden terms, no confusing jargon, no promises of unrealistic results - just a clear process you can follow every step of the way.
5 important things you need to know before we start
Before we begin researching and building your Google Ads strategy, we take the time to understand your business and where it currently stands. We do this through our free audit - specifically designed to maximize the effectiveness of your Google Ads.
This page is foundational to building an effective Google Ads strategy,. Without it, the campaigns that follow won't lead us to the result we want. Our experience shows that the path to big goals is easier to travel when we know how to make the journey.
Once the first stage (the audit) is complete, we move on to crafting your personalized Google Ads strategy. Without it, running any kind of Google Ads in your account becomes chaotic - you don't know why specific actions are being taken, and there's no clear path to concrete results.
Together, we define the goals to be achieved based on your business's current capabilities. The goals businesses set for themselves vary, though in most cases they involve increased sales, more customers for a specific service or product, or higher traffic.
Each goal will be clearly defined and linked to the development of your business.
Our team will build a custom campaign structure in your Google Ads account. When we present it to you, we'll explain which ad types will be used, what each one is designed to achieve, and what budget will be required.
As with every stage, the advertising strategy here will be discussed with you and will await your approval. Discussing the strategy is essential - so we can reach your goals without negatively impacting how your business runs.
We measure results using clearly defined Key Performance Indicators (KPIs) within your strategy. These vary depending on your business niche.
Your strategy will also include a clearly stated timeframe, so you'll know exactly what we're aiming for and what to expect each month.
We monitor results daily. During the first month, we review them with you weekly, and at the end of every month we deliver a detailed report along with recommendations for what's next.
We handle the entire process. We build the campaigns. We write the ad copy. We create the visuals.
When everything runs through a single team, every element aligns with your overall business strategy. That way, every keyword, every message, and every visual leads to one single thing - your goal!
We don't compromise on process or quality - we take full responsibility.
Optimization is daily work, not a one-time action. We analyze which Google Ads campaigns, keywords and messages brought in customers - and which ones only spent budget.
What works well today rarely stays effective without active intervention. The competition, Google's algorithm, and customer behavior all shift. Campaigns need daily attention - not a monthly check-in.
We monitor your ads' performance daily. In the first month, we discuss the results every week and after each month you receive an easy-to-understand report - what was done during the month, what results were achieved and what's next for the following one. The report is prepared so that you understant exactly what's happening with you ad budget.
Brands that sell directly to end consumers - fashion, cosmetics, accessories, food, supplements, home goods. We build campaigns that put your products in front of the right people at the right time - those who are already ready to buy.
Businesses that serve customers in a specific area - gyms, beauty salons, dental clinics, restaurants, auto repair shops, repair services and more. This is where Google Ads is strongest! We put your business in front of people right when they need your services and are near you.
Companies that sell to other companies - software companies, agencies, manufacturers, distributors, professional service providers, etc. We build campaigns that position you right in front of people actively searching for the solution you offer and convert them into qualified leads.
Businesses in sectors with advertising restrictions - healthcare, pharmaceuticals, finance, real estate, legal services. We know Google's rules and build campaigns that achieve the results you want without putting your ad account at risk of penalties.
We work with companies at every stage of development - from micro and small businesses taking their first steps, through established businesses aiming for new heights, to large brands ready to expand into new markets. Through Google Ads, we put you in front of the right audience at the right moment, turning growth into stable, long-term results.
Stories from Different industries and Stages of Business
DoSmart is a B2B online platform for cleaning and hygiene supplies, built around the idea of high-quality B2B service. For most companies, these supplies are simply a line item in the budget rather than a priority - which is why DoSmart takes full ownership of this need. The platform enables fast and convenient ordering from a single place, with competitive prices, personalized discounts, and a wide range of integrated services that save businesses time, effort, and unnecessary costs.
DoSmart approached us with a clear request - to build a reliable channel for acquiring new clients through Google Ads while keeping the budget under control.
We stopped the campaigns that weren't bringing in orders at a reasonable cost. Instead of optimizing them further, we shut down the underperforming campaigns and redirected the entire budget toward a structure we built around real purchase intent. From that point on, every euro spent started working toward orders - not just toward traffic.
Пазарът на почистващи и хигиенни консумативи е силно конкурентен - от големите маркетплейси до специализираните онлайн магазини, всички се борят за едни и същи търсения. For a B2B business like DoSmart, the challenge was twofold:
-the audience is narrower and more specific than the mass consumer market;
-the budget had to remain under control, without being squandered on expensive and ineffective clicks.
The goal wasn't just more traffic - it was a steady flow of real orders at a predictable cost.
We started with a detailed audit of the existing advertising activity - campaign structure, keywords, spend, and actual return by segment. This showed us which campaigns were performing efficiently and which were only consuming budget without results. Based on the audit, we shut down the underperforming campaigns and optimized those with potential. In parallel, we built entirely new campaigns that complement and reinforce the working structure. We segmented the traffic based on purchase intent and optimized the keywords.
Optimization is an ongoing process, not a one-time setup. We monitor performance regularly, reallocate the budget toward the best-performing campaigns, and periodically provide DoSmart with strategic guidance for the further development of the account.
Over 2 years of partnership
18.2×
ROAS
return on advertising budget - for every €1 investment, €18.20 in revenue returned
874
Orders
€8.52
Cost per order
26 520
Visits
€7 450
Ad spend
Behind every result we share are the clients who placed their trust in us. Their feedback makes us better - every day. We're grateful to every business that chose to work with us, because we know - the strongest partnerships are built on trust.
With over 25 years of experience in the translation industry, I can confidently say that Prioritex is the best digital agency I have ever worked with. When they took over the management of our Google Ads account, our website appeared at the top of Google the very next day - and it has remained there ever since. They showed me just how many clients we had been missing without an active online presence. Today, almost every day, new clients find us and say: "You're number one on Google." If you're looking for an agency that truly delivers results, Prioritex is the right choice.
We worked with Prioritex for several years on our website optimization and Google Ads management. Before them, we had gone through six different agencies, but none of them delivered comparable results. Within just one month of working together, we ranked on the first page of Google for the most competitive keywords in our industry. They are always available, keep a close eye on performance, and regularly provide us with reports and feedback. I recommend their services to anyone looking for real results - it's worth every penny!
Our work with Prioritex is an example of true partnership. From the very beginning, communication with their team has been easy, quick, and professional, and their approach is always focused on understanding their clients' real needs. They don't just execute tasks - they strive to put themselves in our shoes, understand our business, and propose the most suitable solutions based on our specific goals and challenges.
We especially appreciate their proactive approach - they constantly suggest ideas, optimizations, and improvements focused on efficiency and achieving better results from Google Ads. We can always count on sound advice, timely responses, and a commitment to delivering sustainable results.
Here's Where We Start
We review how your current tracking is set up - whether Google Tag Manager and Google Analytics 4 are working properly, whether data is being recorded accurately and without duplicates, whether the Google Ads algorithm is receiving the right signals. In the process, we often find other issues - missed events, incorrect settings, inactive key indicators. We identify them so you know exactly where the problem lies.
We analyze the strategy behind your current Google Ads campaigns, if you have one. If you don't, that's completely normal. Most businesses start without a structured plan and that's exactly why we're here: to build one with you.
We check whether your website or online store is built to convert, whether your loading speed meets current standards, and whether the user experience supports your ads. Because great campaigns only deliver results when your site is ready to turn visitors into real customers.
We review your Google Ads campaigns from the last 90 days through our analytics system - a set of checkpoints we've developed to reveal what's working, what's wasting budget, which keywords and audiences are performing well for you, and where the next level of growth lies. This analysis is the foundation of a strategy that delivers real results.
A document with a detailed description of everything from the analysis - specific observations, problems and opportunities, presented in clear and understandable language. Alongside it, we include a clear strategy going forward and a pricing proposal for the first step.
Everything we send you is open for discussion. We encourage you to ask questions, share concerns, and comment openly. We know from experience that the best results are achieved when we work as a team, and a team without open communication does not function.
We move fast. You receive the final document within 15 business days from the moment you give us access to your Google Ads account, Google Analytics 4, and website.
This audit is focused specifically on building a Google Ads strategy, and the analyses are conducted with that goal in mind. If during the audit we find that deeper technical work is needed - for example, full website optimization, building new tracking infrastructure, or other services outside the scope of the audit - this is discussed and billed separately.
Fill out the contact form and tell us about your business and goals. Within 24 hours, you'll receive a personal response from one of our specialists, who will assess whether you qualify for a free audit -- along with follow-up questions and a request for access to your Google Ads account, Google Analytics 4, and website.
Response from a real specialist
Tailored questions about your business
Preparation for your free audit
Once we have access, we conduct a free audit of your Google Ads account, Google Analytics 4 tracking, and website. You'll see what's working, where the gaps are, and where the budget is being spent without results - even before we start working together.
No commitment
Analysis of 4 key areas
A clear starting point
We prepare a personalized strategy with concrete steps and projected results, along with a clear investment framework. You'll have full clarity on the path to your goals before we even begin.
Measurable goals for the first 90 days
Personal strategy based on audit
A foundation for sustainable growth
Once you approve the strategy, we make the technical improvements your website and tracking need so Google Ads can deliver the profits you're aiming for. Then we move on to building the campaigns — grouping keywords, creating headlines, descriptions, and ad creatives.
Messaging that matches search intent
Creatives built for your brand
Campaigns ready to launch
We launch the campaigns and begin daily monitoring. The first results arrive within 7–14 days, and from that point on, we actively optimize. Your only task from here? To enjoy the new customers coming in.
Fast launch with no delays
Daily monitoring
Monthly reports with recommendations
It depends on your industry and the level of competition. During the development of your Google Ads strategy, we'll give you a specific budget recommendation based on your market and goals, not on generic rules.
The first results come within 7-14 days after launch, but real optimization happens between day 30 and day 90. This is the period when Google's algorithm learns which users convert for you and starts actively finding them.
We work with a 6-month contract with monthly invoicing. Our standard offer includes a 30-day cancellation notice - if you're not satisfied. We rely on results, not contract clauses, to keep our clients. For certain projects, we may negotiate different terms - but always upfront and transparently.
The monthly management fee for a Google Ads account varies based on the scope of work, the number of campaigns, and the complexity of the account. After the free audit, you receive a specific proposal with strategy and budgeting.
In 9 out of 10 cases when a business says "Google Ads doesn't work for me," the real problem lies in one of these gaps: the wrong strategy, broken tracking, or a website that doesn't convert traffic into customers. That's exactly why our free audit is so comprehensive.
It is precisely for niche businesses that Google Ads often works best - because your customers are actively looking for the solution at the moment they need it. We have worked in industries such as pharmacy, translation services, B2B hygiene supplies, fitness, tourism and others. During the audit, we check from different angles whether Google Ads is suitable for your business, if it is not, we will recommend an alternative approach.
After the first week, your report will show exactly what we are achieving. All necessary information, including the budget spent, will be presented in an understandable way.
Yes. We have experience with regulated industries and are familiar with Google’s policies for these sectors. We know which wordings are accepted by Google, which are rejected, what certifications are required (e.g. for pharma), and how to build campaigns that work within the rules without putting your account at risk of suspension.
Google ads works, but only when there's a strategy behind it, accurate tracking, and people who view your business as their own.
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