Google Ads
Choosing a Google Ads partner is an important decision. To help you make it with confidence and clarity, we're upfront about how we work, what's included, and what you get. No hidden terms, no confusing jargon, no promises of unrealistic results - just a clear process you can follow every step of the way.
5 Things You Should Know Before We Get Started
What Actually Goes Into a Successful Google Ads Campaign
Quality Preparation Is the Foundation of Google Ads Success
Before we begin researching and building your Google Ads strategy, we take the time to understand your business and where it currently stands. We do this through our free audit - specifically designed to maximize the effectiveness of your Google Ads.
This stage is foundational to building an effective Google Ads strategy. Without it, the campaigns that follow won't deliver the results we're after. Our experience has shown that reaching big goals becomes much easier when you know exactly how to get there.
Creating Your Google Ads Strategy
Once the first stage (the audit) - is complete, we move on to crafting your personalized Google Ads strategy. Without it, running any kind of Google Ads in your account becomes chaotic - you don't know why specific actions are being taken, and there's no clear path to concrete results.
Core Elements of Your Strategy:
1.What Are Your Goals and Who Is Your Key Audience?
Together, we define the goals we'll work toward, based on your business's current capabilities. The goals businesses set vary, but in most cases they involve more sales, more customers for a specific service or product, or more traffic. Each goal will be defined in detail and tied to the development of your business.
2.What Types of Ads Will We Run?
Our team will build a custom campaign structure in your Google Ads account. When we present it to you, we'll explain which ad types will be used, what each one is designed to achieve, and what budget will be required.
As with every stage, the advertising strategy here will be discussed with you and will await your approval. Discussing the strategy is essential - so we can reach your goals without negatively impacting how your business runs.
3.How Will We Measure the Success of Your Ads?
We measure results using clearly defined Key Performance Indicators (KPIs) within your strategy. These vary depending on your business niche.
Your strategy will also include a clearly stated timeframe, so you'll know exactly what we're aiming for and what to expect each month.
We monitor results daily. During the first month, we review them with you weekly, and at the end of every month we deliver a detailed report along with recommendations for what's next.
Execution from Start to Finish
We handle the entire process. We build the campaigns. We write the ad copy. We create the visuals.
When everything runs through a single team, every element aligns with your overall business strategy. That way, every keyword, every message, and every visual leads to one single thing - your goal!
We don't compromise on process or quality - we take full responsibility.
Ongoing Optimization
Optimization is daily work, not a one-time task. We analyze which Google Ads campaigns, keywords, and messages have brought in customers and which ones are just burning through your budget. We optimize the campaigns and refine every element within them. We adjust budgets between campaigns and keep an eye on how your competitors are performing.
What works well today rarely stays effective without active intervention. The competition, Google's algorithm, and customer behavior all shift. Campaigns need daily attention - not a monthly check-in.
Reports You Can Actually Understand
We monitor your ad performance daily. During the first month, we discuss results with you weekly, and at the end of every month you receive a clear, easy-to-understand report — what was done during the month, what results were achieved, and what comes next. The report is structured so you understand exactly what's happening with your ad budget.
Industries Where We Deliver Real Results with Google Ads
Online Stores
Brands that sell directly to end consumers - fashion, cosmetics, accessories, food, supplements, home goods. We build campaigns that put your products in front of the right people at the right time - those who are already ready to buy.
Local Services
Businesses that serve customers within a specific area - gyms, beauty salons, dental clinics, restaurants, auto repair shops, home repair services, and more. This is where Google Ads truly shines! We put your business in front of people exactly when they need your service and are nearby.
B2B Companies
Companies that sell to other businesses - software companies, agencies, manufacturers, distributors, professional service providers, and more. We build campaigns that position you right in front of the people actively searching for the solution you offer - and turn them into qualified leads.
Industries with Strict Regulations
Businesses in sectors with advertising restrictions - healthcare, pharmaceuticals, finance, real estate, legal services. We know Google's rules and build campaigns that achieve the results you want without putting your ad account at risk of penalties.
Growing Businesses
We work with companies at every stage of development - from micro and small businesses taking their first steps, through established businesses aiming for new heights, to large brands ready to expand into new markets. Through Google Ads, we put you in front of the right audience at the right moment, turning growth into stable, long-term results.
Stories from Different industries and Stages of Business
Results That Speak for Themselves
DoSmart
DoSmart is a B2B online platform for cleaning and hygiene supplies, built around the idea of high-quality B2B service. For most companies, these supplies are simply a line item in the budget rather than a priority - which is why DoSmart takes full ownership of this need. The platform enables fast and convenient ordering from a single place, with competitive prices, personalized discounts, and a wide range of integrated services that save businesses time, effort, and unnecessary costs.
Goal
DoSmart approached us with a clear request - to build a reliable channel for acquiring new clients through Google Ads while keeping the budget under control.
Key Shift
We stopped the campaigns that weren't bringing in orders at a reasonable cost. Instead of optimizing them further, we shut down the underperforming campaigns and redirected the entire budget toward a structure we built around real purchase intent. From that point on, every euro spent started working toward orders - not just toward traffic.
Challenge
The market for cleaning and hygiene supplies is highly competitive - from large marketplaces to specialized online stores, all fighting for the same searches. For a B2B business like DoSmart, the challenge was twofold:
-the audience is narrower and more specific than the mass consumer market;
-the budget had to stay under control, without being spent carelessly on expensive, ineffective clicks.
The goal wasn't just more traffic - it was a steady flow of real orders at a predictable cost.
Our Approach
We started with a detailed audit of the existing advertising activity - campaign structure, keywords, spend, and actual return by segment. This showed us which campaigns were performing efficiently and which were only consuming budget without results.Based on the audit, we shut down the underperforming campaigns and optimized those with potential. In parallel, we built entirely new campaigns that complement and reinforce the working structure. We segmented the traffic based on purchase intent and optimized the keywords.
Why We Don't Stop There:
Optimization is an ongoing process, not a one-time setup. We monitor performance regularly, reallocate the budget toward the best-performing campaigns, and periodically provide DoSmart with strategic guidance for the further development of the account.
Results of Our Work
Over 2 years of partnership
18.2×
ROAS
return on advertising budget - for every €1 investment, €18.20 in revenue returned
874
Orders
€8.52
Cost per order
26 520
Visits
€7 450
Ad spend
What Our Clients Say After Our Google Ads Service
Behind every result we share are the clients who placed their trust in us. Their feedback makes us better - every day. We're grateful to every business that chose to work with us, because we know - the strongest partnerships are built on trust.
With over 25 years of experience in the translation industry, I can confidently say that Prioritex is the best digital agency I've ever worked with. When they started managing our Google Ads account, our website appeared in the top spot on Google the very next day - and it's stayed there ever since. They showed me just how many clients we had been missing without an active online presence. Today, almost every day, new clients find us and say: "You're number one on Google." If you're looking for an agency that truly delivers results - Prioritex is the right choice.
We've been working with Prioritex for several years on our website optimization and Google Ads management. Before them, we went through 6 different agencies, but none achieved results like these. After just one month of work, we appeared on the first page of Google for the most competitive keywords in our industry. They're always available, monitor everything closely, and regularly provide us with reports and feedback. I recommend their services to anyone looking for real results - they're worth every penny!
Our work with Prioritex is an example of true partnership. From the very beginning, communication with their team has been easy, quick, and professional, and their approach is always focused on understanding their clients' real needs. They don't just execute tasks - they strive to put themselves in our shoes, understand our business, and propose the most suitable solutions based on our specific goals and challenges.
We especially appreciate their proactive approach - they constantly suggest ideas, optimizations, and improvements focused on efficiency and achieving better results from Google Ads. We can always count on sound advice, timely responses, and a commitment to delivering sustainable results.
Here's Where We Start
Our Audit System - 4 Areas, One Result
Tracking Analysis
We review how your tracking is currently set up - whether Google Tag Manager and Google Analytics 4 are working correctly, whether you have the right audiences set up, whether the algorithm is receiving the right signals. Other issues often surface in the process - restrictions, technical errors, gaps in the setup. We identify them, so you know exactly where the problem lies.
Strategy Analysis
We analyze the strategy behind your current Google Ads campaigns - if you have one. If you don't have a defined strategy, don't worry. It's completely normal - most businesses start without a structured plan, and that's exactly what we're here for, to build one with you.
Website Analysis
We check whether your website or online store is built to convert, whether your loading speed meets current standards, and whether the user experience supports your ads. Because great campaigns only deliver results when your site is ready to turn visitors into real customers.
Ad Account Analysis
We review your Google ads campaigns from the last 90 days through our analysis system - a set of checkpoints we've developed to uncover what's working, what isn't adding value, and where the next level of growth is hiding. This analysis is the foundation for building a strategy that delivers real results.
What You Get
A document with a detailed description of everything from the analysis - specific observations, problems and opportunities, presented in clear and understandable language. Alongside it, we include a clear strategy going forward and a pricing proposal for the first step.
Everything we send you is open for discussion. We encourage you to ask questions, share concerns, and comment openly. We know from experience that the best results are achieved when we work as a team, and a team without open communication does not function.
Turnaround Time
We move fast. You receive the final document within 15 business days from the moment you give us access to your Google Ads account, Google Analytics 4, and website.
Important Note on the Audit Scope
This audit is focused specifically on building a Google Ads strategy, and the analyses are conducted with that goal in mind. If during the audit we find that deeper technical work is needed - for example, full website optimization, building new tracking infrastructure, or other services outside the scope of the audit - this is discussed and billed separately.
The Whole Process, Start to Finish
Get a Free Proposal
Fill out the contact form and tell us about your business and goals. Within 24 hours, you'll receive a personal response from one of our specialists, who will assess whether you qualify for a free audit -- along with follow-up questions and a request for access to your Google Ads account, Google Analytics 4, and website.
Response from a real specialist
Tailored questions about your business
Preparation for your free audit
Free Audit of Your Google Ad Account and Website
Once we have access, we conduct a free audit of your Google Ads account, Google Analytics 4 tracking, and website. You'll see what's working, where the gaps are, and where the budget is being spent without results - even before we start working together.
No commitment
Analysis of 4 key areas
A clear starting point
Strategy and Proposal
We prepare a personalized strategy with concrete steps and projected results, along with a clear investment framework. You'll have full clarity on the path to your goals before we even begin.
Measurable goals for the first 90 days
A real strategy based on the audit
A foundation for sustainable growth
Launch Preparation
Once you approve the strategy, we make the technical improvements your website and tracking need so Google Ads can deliver the profits you're aiming for. Then we move on to building the campaigns — grouping keywords, creating headlines, descriptions, and ad creatives.
Messaging that matches search intent
Creatives built for your brand
Campaigns ready to launch
Campaign Launch
We launch the campaigns and begin daily monitoring. The first results arrive within 7–14 days, and from that point on, we actively optimize. Your only task from here? To enjoy the new customers coming in.
Fast launch with no delays
Daily monitoring
Monthly reports with recommendations
Frequently asked questions about Google ads
How much budget do I need for Google Ads to be worthwhile?
It depends on your industry and the level of competition. During the development of your Google Ads strategy, we'll give you a specific budget recommendation based on your market and goals not on generic rules.
How long until I see real results?
The first results come within 7-14 days after launch, but real optimization happens between day 30 and day 90. This is the period when Google's algorithm learns which users convert for you and starts actively finding them.
Is there a minimum contract term? Can I cancel at any time?
We work with a 6-month contract with monthly invoicing. Our standard offer includes a 30-day cancellation notice - if you're not satisfied. We rely on results, not contract clauses, to keep our clients. For certain projects, we may negotiate different terms - but always upfront and transparently.
How much does campaign management cost?
The monthly management fee for a Google Ads account varies based on the scope of work, the number of campaigns, and the complexity of the account. After the free audit, you receive a specific proposal with strategy and budgeting.
I've already tried Google Ads and it didn't work. Why would this time be different?
In 9 out of 10 cases when a business says "Google Ads doesn't work for me," the real problem lies in one of these gaps: the wrong strategy, broken tracking, or a website that doesn't convert traffic into customers. That's exactly why our free audit is so comprehensive.
My business is niche or specialized. Will Google Ads work for me?
Niche businesses are often where Google Ads works best - because your customers are actively searching for the solution at the exact moment they need it. We've worked across industries such as pharmaceuticals, translation services, B2B cleaning and hygiene supplies, fitness, tourism, and more. During the audit, we examine from multiple angles whether Google Ads is the right fit for your business - and if it isn't, we'll recommend an alternative approach.
How will I know if my money is being spent wisely?
Within the first week, we'll present what we're achieving in your report. All the necessary information - including the budget spent - will be presented in a clear and understandable way.
I have a business in a regulated industry (pharma, medical, finance). Can you work with me?
Yes. We have experience with regulated industries and know Google's rules for these sectors. We know which wording Google accepts, which gets rejected, what certifications are required (for example, for pharma), and how to build campaigns that work within the rules without putting your account at risk of suspension.
