{"id":3482,"date":"2026-09-21T11:06:33","date_gmt":"2026-09-21T11:06:33","guid":{"rendered":"https:\/\/prioritex.digital\/graphic-design-prices-in-bulgaria-all-services-2026\/"},"modified":"2026-09-29T06:20:10","modified_gmt":"2026-09-29T06:20:10","slug":"graphic-design-prices-in-bulgaria-all-services-2026","status":"publish","type":"post","link":"https:\/\/prioritex.digital\/en\/graphic-design-prices-in-bulgaria-all-services-2026\/","title":{"rendered":"Graphic Design Prices in Bulgaria: All Services (2026)"},"content":{"rendered":"\n

The same logo can be quoted to you at \u20ac80 and at \u20ac800. Both quotes may be legitimate; the difference is in what you are buying with each of them. We gathered the real graphic design prices in Bulgaria as of 2026 – for logos, brand identity, ad banners and social media visuals – from public price lists and current pricing articles by Bulgarian providers. Below you will see not only the ranges, but also what every price should include, so you do not pay twice for the same work. <\/p>\n\n\n\n

<\/a>Summary table of graphic design prices in Bulgaria<\/h2>\n\n\n\n

The table summarizes current graphic design prices by type of service, as they appear in the public offers of Bulgarian designers, studios and agencies as of September 2026. All amounts are in euro – as of January 1, 2026, this is also the currency of Bulgarian price lists.<\/p>\n\n\n\n

Service<\/strong><\/td>Approximate range<\/strong><\/td>What it usually includes<\/strong><\/td><\/tr><\/thead>
Logo by a beginner freelancer<\/td>\u20ac50-100<\/td>1-2 concepts, basic files, 1 revision<\/td><\/tr>
Logo by an experienced designer<\/td>\u20ac150-500<\/td>3 concepts, 2-3 revisions<\/td><\/tr>
Logo by a studio or agency<\/td>\u20ac300-800+<\/td>research, several directions, full file package<\/td><\/tr>
Logo + brand identity<\/td>\u20ac400-950+<\/td>logo, colors, typography, brand book<\/td><\/tr>
Single ad banner<\/td>\u20ac45-130<\/td>1 visual in 1 size, revisions by agreement<\/td><\/tr>
Social media carousel (up to 5 slides)<\/td>around \u20ac180<\/td>concept + slides in 1080×1080 format<\/td><\/tr>
Set of visuals for a campaign<\/td>custom quote<\/td>adaptations in all platform sizes<\/td><\/tr>
Hour of design work<\/td>\u20ac17-40<\/td>hourly billing for small and ongoing tasks<\/td><\/tr>
Logo from platforms and generators<\/td>\u20ac15-200<\/td>template marks, often without vector files and with unclear rights<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The ranges are approximate; they are compiled from publicly listed prices and are not quotes. The actual price always depends on the scope of the specific project. That is why the third column is the more important one – it shows why some graphic design prices are several times higher than others. <\/p>\n\n\n\n

<\/a>What determines how much you will pay: the 6 factors<\/h2>\n\n\n\n

Behind every quote stand the same variables. When you know them, you can judge whether a price is low because the provider is efficient or because half the work is missing. <\/p>\n\n\n\n

    \n
  1. Scope.<\/strong> Are you ordering just a mark and a wordmark, or a full visual identity with colors, typography and usage rules? The latter is several times more work. <\/li>\n\n\n\n
  2. Provider profile.<\/strong> A beginner freelancer, an experienced designer, a studio or an agency – each level brings a different process and a different level of responsibility.<\/li>\n\n\n\n
  3. Number of concepts and revisions.<\/strong> A quote with 1 concept and 1 revision is not comparable to a quote for 3-5 directions and several revision rounds, no matter how close the numbers are.<\/li>\n\n\n\n
  4. Files and rights.<\/strong> Vector source files and full copyright, or just a PNG and a license with restrictions? This is where the most expensive surprises after payment hide. <\/li>\n\n\n\n
  5. Deadline.<\/strong> Urgent work raises the price; in some public price lists the surcharge for weekend work reaches 50%.<\/li>\n\n\n\n
  6. Research and strategy.<\/strong> Design based on an analysis of your competitors and positioning costs more than design by gut feeling. The difference shows in the result, not in the first presentation. <\/li>\n<\/ol>\n\n\n\n

    When you compare graphic design prices, compare these six criteria, not the final numbers. Two quotes with the same amount may describe a completely different volume of work. <\/p>\n\n\n\n

    \"The<\/a><\/figure>\n\n\n\n

    How much does logo design cost<\/h2>\n\n\n\n

    The logo is the service with the widest price range, because here the gap between an image file and a working foundation for a brand is the biggest. Two current Bulgarian articles on graphic design prices from 2026 outline a similar scale, which also matches the public packages of the studios. <\/p>\n\n\n\n

    With a beginner freelancer, logo design runs between \u20ac50 and \u20ac100 – usually 1-2 concepts, basic files and one revision. An experienced designer charges between \u20ac150 and \u20ac400, and in return you get brand research, 3-5 concepts, several revision rounds and vector files. Studios and agencies range from \u20ac300 to over \u20ac800, and their public logo packages in Bulgaria reach \u20ac900-950 when more directions and usage guidelines are included. If you are wondering how much logo design costs on platforms like Fiverr, the range there starts at \u20ac15-25 for the cheapest offers – you get a mark, but rarely a unique one, and the commercial usage rights in these offers are often limited or unclear. <\/p>\n\n\n\n

    Which option is right for you depends less on the budget and more on the role of the logo – for testing an idea and for an established business the answers are different. One benchmark across all options: reasonable graphic design prices for a logo start at the level that includes vector files. <\/p>\n\n\n\n

    \"Tiered<\/a><\/figure>\n\n\n\n

    Graphic design prices for brand identity and a brand book<\/h2>\n\n\n\n

    The logo is the beginning; the identity is the system around it. “Logo + brand identity” packages on the Bulgarian market run at roughly \u20ac400 to \u20ac950 and up, depending on depth – color palette, typography, templates for visuals and a brand book with usage rules. For comparison, the international benchmarks for a full visual identity are $1,000-3,000 according to design platform data for 2026 – approximate figures that show the Bulgarian market is still noticeably more affordable. <\/p>\n\n\n\n

    When is it worth it? When your materials are produced by different people – an ad agency, a social media employee, a print shop for the labels. Without written rules, every visual goes off in its own direction and recognizability is lost. For a small business with a single provider, basic guidelines are often enough; the full identity package pays off when the brand is in many places at once. <\/p>\n\n\n\n

    <\/a>Ad banners and social media visuals: how much they cost<\/h2>\n\n\n\n

    This is what gets ordered most often and compared with the most difficulty, because the unit “1 banner” hides a different volume of work. A single visual on the Bulgarian market runs between \u20ac45 and \u20ac130 depending on complexity – a static banner in one size sits at the lower end, a composition with more elements and two variants at the upper end. Public price lists also show around \u20ac180 for a carousel of up to 5 slides in 1080×1080 format. <\/p>\n\n\n\n

    Real campaigns, however, rarely use one visual in one size. Facebook and Instagram call for feed formats and Stories and Reels covers, and the Google Display Network has its own set of standard sizes. That is why the practical unit is the set – one concept adapted into all the formats you need. With a set, the price per piece drops, because the thinking is paid for once and the adaptations are faster work. This is exactly where approximate graphic design prices end and the specific quote begins – the range depends on the number of formats and platforms, which is why serious providers price this work per project. <\/p>\n\n\n\n

    <\/a>Graphic design prices per hour: the rates in Bulgaria<\/h2>\n\n\n\n

    Some providers list an hourly rate instead of a project price. In public Bulgarian price lists it moves roughly between \u20ac17 and \u20ac40 per hour excluding VAT, depending on experience and profile. International data for 2026 places Eastern Europe in the $20-50 per hour range – again a benchmark. <\/p>\n\n\n\n

    Hourly billing is convenient for small ongoing tasks – revisions to existing materials, adaptations, maintenance. For a finished product like a logo or a campaign set, the project price is the more honest format, because you know the final amount before the start. If you compare graphic design prices per hour between two providers, also ask how many hours they estimate for your task – a low rate with twice as many hours is not the cheaper option. <\/p>\n\n\n\n

    <\/a>Cheap, mid-range, expensive: what you actually get<\/h2>\n\n\n\n

    Ranges of graphic design prices become useful only once you know what stands behind each level.<\/p>\n\n\n\n

    \u041d\u0430\u0439-\u0435\u0432\u0442\u0438\u043d\u043e\u0442\u043e \u043d\u0438\u0432\u043e (15-200 \u20ac)<\/strong> \u0441\u0430 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u0438\u0442\u0435, \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435\u043d\u0438\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0438 \u0438 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0449\u0438\u0442\u0435. Template-based work, minimal research, basic files. The hidden issue lies in rights and uniqueness: it is difficult to register a logo used by dozens of other businesses as your own trademark, and the lack of a vector file comes at a cost later on.<\/p>\n\n\n\n

    The mid-range level (\u20ac150-400)<\/strong> is the zone of experienced designers and small studios. Here you already get a brief, several concepts, revision rounds and vector files. For most small and medium businesses, this level is the reasonable balance between price and quality of process. <\/p>\n\n\n\n

    \u0413\u043e\u0440\u043d\u043e\u0442\u043e \u043d\u0438\u0432\u043e (400 \u20ac \u0438 \u043d\u0430\u0433\u043e\u0440\u0435, \u043f\u0430\u043a\u0435\u0442\u0438\u0442\u0435 \u0441 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442)<\/strong> \u0434\u043e\u0431\u0430\u0432\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f – \u043f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430, \u043f\u043e\u0441\u043e\u043a\u0438 \u0441 \u043e\u0431\u044f\u0441\u043d\u0435\u043d\u0430 \u043b\u043e\u0433\u0438\u043a\u0430, \u043f\u044a\u043b\u043d\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442, \u0431\u0440\u0430\u043d\u0434 \u0431\u0443\u043a. \u041f\u043b\u0430\u0449\u0430\u0442\u0435 \u043d\u0435 \u043f\u043e-\u043a\u0440\u0430\u0441\u0438\u0432\u0430 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430, \u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430, \u043a\u043e\u044f\u0442\u043e \u0432\u0441\u0435\u043a\u0438 \u0441\u043b\u0435\u0434\u0432\u0430\u0449 \u0438\u0437\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u043e\u043b\u0437\u0432\u0430 \u0431\u0435\u0437 \u0434\u0430 \u043f\u0440\u0435\u043e\u0442\u043a\u0440\u0438\u0432\u0430 \u0431\u0440\u0430\u043d\u0434\u0430 \u0412\u0438. <\/p>\n\n\n\n

    At each of the three levels there is one mandatory requirement: to know in advance which files you should receive and who owns the rights to them. Low graphic design prices most often get “cheaper” precisely on these two line items – and precisely these cost the most a year later. <\/p>\n\n\n\n

    <\/a>How to compare graphic design prices between quotes<\/h2>\n\n\n\n

    You have received three quotes with three different amounts. Here is what makes them comparable: <\/p>\n\n\n\n